DICE 2011: How 5th Cell Generates Million-Selling Original IP

Offbeat developer 5th Cell has seen 3.5 million in lifetime sales for the Drawn to Life series and another 2.5 million for the Scribblenauts series, each of which took roughly a year to develop and only a few dozen team members to create. Yet in a recent D.I.C.E. Summit talk, company co-founders Jeremiah Slaczka and Joseph Tringali said it wasn't merely luck that drove these success stories, but ...